Reveal What You Stand For
These days it’s not enough to tell compelling stories, or use attention-grabbing shock tactics.
If you want to create lasting value, you need a meaningful brand, one that stands for something customers care about. Research by Havas Media shows that “meaningful brands” outperform the stock market by 133%, and deliver dramatically better business outcomes.
How well do you know what your brand stands for, in the hearts and minds of your customers or partners? Is it meaningful? If not, are there perceptual gaps or issues you could address over time?
Is it time to refresh your brand insights, beyond what you can learn from social media monitoring? If so, let’s talk about how we could help you with a brand audit.
Whatever you do, before you engage an agency to redesign your logo or brand guidelines, make sure you have first revealed your brand’s DNA.