In Their Own Words…
Enrique Godreau III, Advisor to Startups; Founding Managing Director, Voyager Capital
Christine Thompson is an exceptional marketing and product strategist. Her approachable style, insightful analysis, and actionable strategic and tactical road maps have consistently resulted in significant value creation. Any entrepreneur or business in need of sage business, product, or brand development advice stands to benefit from collaborating with Christine. I have worked with her since the early 90’s and always look forward to next time.
Shivonne Byrne, Senior Director, Global Programs & Market Relations, Microsoft
I’ve worked with Chris for many years, and most recently when she ran a 3-year marketing strategy and “visioning” exercise for the Enterprise Marketing group — part of the $20 billion Enterprise and Partner Group division here at Microsoft. It was a complex and challenging assignment, and as expected, Chris navigated her way through all with her exceptional intellect and strategic planning skills. The output was exactly what we were looking for — a visioning roadmap for the Enterprise Marketing team.
Michael Schutzler, CEO, Washington Technology Industry Association
Rockstar, ex-Apple product/strategy guru. My go-to strategy sensei. A Seattle “must know.”
Diane Kamionka, Executive Director, NW Innovation Resource Center
Christine has proven to be one of the most generous and effective marketing individuals regardless of the project size or financial potential. She always brings her “A Game” to the table. Despite her normal engagement with powerful businesses, Christine’s assistance to our non-profit organization helped clarify our strategy and provided a more defined path forward.
David Richards, Founder, SpinRiot
Christine was personally selected as an advisor to help our company, SpinRiot. The 9Mile Labs B2B business accelerator selected Christine from a large network of successful business professionals in the Northwest.
I was impressed with how seriously Christine took her role as our advisor, and her talent for identifying the most important things we needed to focus on. There were many times when Christine would participate in customer interviews. She always asked the right questions to guide us to uncover unmet customer needs and opportunities. These experiences led us to make changes to our technology and business, and helped us offer greater value to our target customer.
Christine is one of the elite strategic marketers out there. She has a rare depth of experience that allows her to consult, and help both global enterprises and small business be more successful.
Brian Donaldson, Former VP, Microsoft Solutions & Ecosystem, OpenText
I rely on Christine for breakthrough thinking when navigating those inevitable changes in product or market strategy. She brings a wealth of knowledge and experience, and uses real-world, battle-tested thinking tools to help solve the difficult business or marketing issues I face. Christine developed a strategic planning approach to get our people, process and strategies aligned — and — our management team executing at a high level.
Lisa Wellman, Former VP, Publishing, Entertainment & New Media Markets, Apple
Chris brings a clarity of thought and expression that makes working with her a pleasure and adds huge value. In fact, she delivers more value in her proposal than many vendors do in their final deliverables.
Karl Siebrecht, Former CEO, AdReady; Former President, Atlas (aQuantive, acquired by Microsoft)
I’ve turned to Informing Arts for strategy help at several critical junctures in Atlas’ evolution. Christine has been invaluable to me and my team, helping us crystallize business strategy and ‘brand DNA.’ Even while we were preoccupied with game-changing M&A negotiations, we trusted her discretion and level-headed approach to keep us on point. There are few other consultants I would have trusted with my most important customers at such a time.
Tony Rojas, President, Slalom LLC
Christine is a jack-of-all trades, she facilitates strategic planning, conducts focus group sessions with customers and employees, doubles as a “ghost writer” for your strategic plan, and more.
She tells you what you don’t want to hear. In strategic planning sessions, the people inside our company may have a shared perspective, but our clients may have a completely different perspective. She will always speak up if she believes you need to hear something that you and your team are missing.
Having worked with Christine for over a decade, I’m confident in knowing what she brings to the table — the value is tangible, and the leaders get why.
Saqib Rasool, Former CEO, Conceivian
Christine has been an invaluable source of wisdom. She has looked far right and far left, from all the way to the top and all the way to the bottom of our company and people. She has masterfully made us develop a strategy, that I have no doubt will serve us for decades to come. Without her, I could not have made progress. She is incredibly intelligent, an intent listener, devoted to work and integrity; and a seasoned and mature strategist. Watching Christine at work is observing the work of a master in the business domain. And for that I hold a deep gratitude and respect for her. I consider Christine our truly trusted advisor.
Debbie Woo, Former Senior Marketing Manager, Atlas
Chris worked with me in 2007 as a consultant for an audit of our company brand. I felt immediately comfortable working with Chris, and felt we had chosen the right partner for the project. Chris demonstrated a strong grasp of our industry (having worked on previous projects with our executive team) and solid experience with strategic brand positioning. She asked the right questions to help us ensure that we were undertaking the steps that would give us the deliverables that we needed to launch our marketing communications efforts. Right up front, she helped provide structure and process around our endeavor.
Chris was a workhorse throughout the three-month project — interviewing our executives as well as senior managers from our top client companies, synthesizing information into understandable and usable form, and facilitating executive team meetings and helping drive the group to consensus. She was never afraid to ask tough questions. She pushed us to consider whether we were meeting not only our short-term needs, but our long-term goals. She kept us focused on the big picture and future implications of our decisions.
In the end, working with Chris helped us succeed in establishing not only a brand position, but also a vision for the company. The rigor she brought to the process gives us the confidence to move ahead with no reservations or questions about who we are.
Personally, it was an incredible learning experience. I was the junior member on this high-profile project team, and Chris was not only my partner, but also my coach. She provided guidance and encouragement throughout, and her sense of humor helped to smooth out some of the bumps and frustrations that we encountered.
Villette Nolon, Former CEO, HomeSavvi; Serial entrepreneur
Chris Thompson is an outstanding strategist who immediately translates business objectives into high-impact action. She is a clear communicator, efficient in her work style and a pleasure to work with.