Before co-founding Informing Arts, Christine spent 10 years in marketing leadership roles at Apple and Adobe (Aldus).
She led Apple’s foundational work in digital publishing and media, enabling Apple to grow those areas into a billion dollar business within 5 years.
She’s been called “an executive-level strategic marketer extraordinaire” by one of Seattle’s leading VCs (see testimonials).
Clients get to better results, faster, thanks to Christine’s ability to balance strategic insights with a deep understanding of what it takes to execute. Her perspectives draw on lessons learned in the Silicon Valley and Seattle on how to scale fast-growing businesses, or innovate in the face of multiple constraints.
Before moving into consulting, Christine worked for public corporations and private companies, including early stage startups, pre-IPO firms and multinational enterprises.
Christine’s diverse experience translates into an unusual speed at spotting opportunities, seeing patterns and drawing inferences. Christine is an exceptionally quick study when it comes to grasping the essentials of her clients’ business. Executives prize her objectivity and deftness at asking just the right questions — the ones that provoke new viewpoints, or shed light on critical dimensions of complex issues.
Christine served as a mentor for 9Mile Labs, a high-tech accelerator for Northwest startups pursuing tech-enabled B2B opportunities. For several years she coached founders preparing investor pitches for the Seraph Capital Forum.
In 2012 Christine was one of 328 “work life wizards” who contributed to the bestselling business and self-help book, Business Model You.
She began her career as senior editor of technical publications for Dartmouth’s computer center. While at Dartmouth she was one of the first people in the world to practice digital publishing — 10 years before Apple brought digital publishing into the mainstream, with Christine’s help.