Informing Arts | Consulting
For purposeful organizations
Clarify your strategies. Find your sweet spot. Engage the right customers. Tell your story.
Make a difference.
Christine Thompson | Principal Consultant
Distinguished consultant to innovators and emerging businesses. Former Apple and Adobe marketing exec. Digital publishing pioneer. Mentor to B2B start-up founders. Prized for deft skills at asking the right questions. The ones that help clients clarify strategic directions, align strategy with actions, connect to what matters most to their customers. [More about Christine …]
For entrepreneurs and innovators who commit to making a difference, by creating products that matter and meaningful brands that resonate.
Clarify your strategies
We've helped innovators craft purposeful strategies for 20+ years. We guide strategic conversations, facilitate workshops, and co-author key strategy deliverables.
Our unconventional toolset has adapted and consolidated a number of proven methods, including lean start-ups, design thinking, the business model canvas and value proposition design. With these techniques you'll reach strategic alignment faster, and will see where to find your best opportunities.
Find your sweet spot
Do you understand how and why your customers make buying decisions? Smart marketers understand buyer personas and their journey — before investing too much in inbound or content marketing.
To help you map your buyers' journey, we can research your buyer personas via 1:1 interviews. We'll provide invaluable insights via workshops and deliverables. You'll be better prepared to tell your story, knowing what truly matters to your customers.
Tell your story
When you need in-depth content assets, like case studies, white papers or slide decks, we can help you tell your story more clearly. We focus on helping you develop stories from the outside in, backed by customer evidence.
We'll do external interviews, talk to your SMEs, and apply customer-centered insights to the story telling. We'll deliver final copy or slide decks to your creative team.
What sets us apart
An enviable 20+ year track record
Uncommon skill at asking the right questions, mindful listening — leading clients to find clarity and breakthrough insights
A substantive approach to marketing, well grounded in strategy and customer-centered research
Field-tested tools, frameworks and know-how — a delivery style that balances coaching and hands-on services
About Christine Thompson
Strategist. Marketing maven. Digital publishing pioneer.
Marketing mavenTen years in marketing leadership roles at Apple and Adobe. Led Apple's groundbreaking digital publishing business, scaling to a billion dollars in under 5 years. In-house expertise at tech multinationals, pre-IPO start-ups and a leading university. Deep background in product management, solutions marketing and B2B. New category creation. Content marketing.
Uncommon consultantDescribed as "an executive-level strategic marketer extraordinaire" by one of Seattle's leading VCs. Leverages insights and lessons learned while working for, or with, leading innovators in Silicon Valley, the Pacific Northwest and Europe. Unusually gifted at out-of-the-box thinking, seeing patterns, and balancing intuition with analysis. Exceptionally quick study.
StrategistFocused on finding the sweet spots for revenue growth: organic growth opportunities that emerge from the intersection of corporate, product and market strategy. Advocate of outcome-driven innovation, jobs-to-be-done, business model canvas, value prop design — today's actionable, smart strategy frameworks. Leavened with lean start-up methods and design thinking.
What clients say
Exceptional marketing and product strategist. Approachable style, insightful analysis, always stage-appropriate.... Consistently resulted in significant value creation.
Enrique Godreau III, former SVP, UP Global; co-founder, Voyager Capital
Rockstar, ex-Apple product/strategy guru. My go-to strategy sensei. A Seattle must-know.
Michael Schutzler, CEO, WTIA
Invaluable to me and my team, helping us crystallize business strategy and brand DNA.
Karl Siebrecht, CEO (multiple organizations)
Quick Facts | Informing Arts
Closely held consulting practice, in business since 1990
Focused on strategy facilitation and strategic marketing services for select clients
Strategic content marketing for B2B clients who tell stories backed by customer evidence
Experience with "virtual engagement models" for European and Canadian clients
Based in Massachusetts and Washington State