Informing Arts

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Informing Arts | Consulting

Smarter strategies

For purposeful organizations

Clarify your strategies. Find your sweet spot. Engage the right customers. Tell your story.
Make a difference.

Featured Services

For entrepreneurs and innovators who commit to making a difference, by creating products that matter and meaningful brands that resonate.

Clarify your strategies

We've helped innovators craft purposeful strategies for 20+ years. We guide strategic conversations, facilitate workshops, and co-author key strategy deliverables.

Our unconventional toolset has adapted and consolidated a number of proven methods, including lean start-ups, design thinking, the business model canvas and value proposition design. With these techniques you'll reach strategic alignment faster, and will see where to find your best opportunities.

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Find your sweet spot

Do you understand how and why your customers make buying decisions? Smart marketers understand buyer personas and their journey — before investing too much in inbound or content marketing.

To help you map your buyers' journey, we can research your buyer personas via 1:1 interviews. We'll provide invaluable insights via workshops and deliverables. You'll be better prepared to tell your story, knowing what truly matters to your customers.

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Tell your story

When you need in-depth content assets, like case studies, white papers or slide decks, we can help you tell your story more clearly. We focus on helping you develop stories from the outside in, backed by customer evidence.

We'll do external interviews, talk to your SMEs, and apply customer-centered insights to the story telling. We'll deliver final copy or slide decks to your creative team.

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What sets us apart

An enviable 20+ year track record

Uncommon skill at asking the right questions, mindful listening — leading clients to find clarity and breakthrough insights

A substantive approach to marketing, well grounded in strategy and customer-centered research

Field-tested tools, frameworks and know-how — a delivery style that balances coaching and hands-on services

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About Christine Thompson

Strategist. Marketing maven. Digital publishing pioneer.

Marketing maven

Ten years in marketing leadership roles at Apple and Adobe. Led Apple's groundbreaking digital publishing business, scaling to a billion dollars in under 5 years. In-house expertise at tech multinationals, pre-IPO start-ups and a leading university. Deep background in product management, solutions marketing and B2B. New category creation. Content marketing.

Uncommon consultant

Described as "an executive-level strategic marketer extraordinaire" by one of Seattle's leading VCs. Leverages insights and lessons learned while working for, or with, leading innovators in Silicon Valley, the Pacific Northwest and Europe. Unusually gifted at out-of-the-box thinking, seeing patterns, and balancing intuition with analysis. Exceptionally quick study.

Strategist

Focused on finding the sweet spots for revenue growth: organic growth opportunities that emerge from the intersection of corporate, product and market strategy. Advocate of outcome-driven innovation, jobs-to-be-done, business model canvas, value prop design — today's actionable, smart strategy frameworks. Leavened with lean start-up methods and design thinking.

What clients say

Exceptional marketing and product strategist. Approachable style, insightful analysis, always stage-appropriate....
Consistently resulted in significant value creation.

Enrique Godreau III, former SVP, UP Global; co-founder, Voyager Capital

Rockstar, ex-Apple product/strategy guru. My go-to strategy sensei. A Seattle must-know.

Michael Schutzler, CEO, WTIA

Invaluable to me and my team, helping us crystallize business strategy and brand DNA.

Karl Siebrecht, CEO (multiple organizations)

Quick Facts | Informing Arts

Closely held consulting practice, in business since 1990

Focused on strategy facilitation and strategic marketing services for select clients

Strategic content marketing for B2B clients who tell stories backed by customer evidence

Experience with "virtual engagement models" for European and Canadian clients

Based in Massachusetts and Washington State