Informing Arts Approach

We pride ourselves on helping clients think things through, so you can craft coherent strate­gies and action plans.

Find “the Sweet Spots”

Here are some of Informing Arts’ typical strate­gic market­ing services — we coach your team on how to:

• Define, size and prior­i­tize the most attrac­tive markets
• Target the most attrac­tive customers (and reasons why)
• Develop needs-​​based customer segmen­ta­tion, and the impli­ca­tions for product roadmaps and market­ing investments
• Assess the compet­i­tive environ­ment, develop a compet­i­tive playbook
• Identify routes to market

Develop Strategic Action Plans

After guiding your team through the process of identi­fy­ing your best market oppor­tu­ni­ties and the reasons why, we can help you identify require­ments, key success factors, and the impli­ca­tions for execu­tion. We can help you trans­late those strate­gic direc­tions into action­able plans that drive results.

• Target the right customers, through the right channels, with the most attrac­tive propositions
• Research to crystal­lize or validate assumptions
• Go-​​to-​​market planning
• Strategic messag­ing maps
• Strategies to take advan­tage of social network­ing and social media — for conver­sa­tional engage­ment with customers

Visualize Your Strategic Options

Whenever possible, we rely on visual thinking techniques to help clients sort through compli­cated options and scenar­ios. This often speeds up the time it takes for teams to agree to a common frame of refer­ence, assess and prior­i­tize oppor­tu­ni­ties, and then make informed decisions with buy-​​in.

Here are some examples: