Contact us to arrange a “show and tell” conversation.
| Business Need | Typical Situations | Case Study |
|---|---|---|
| Thought leadership (Apple example) | When content marketing is strategic to the business | Thinking It Through |
| Fast-track strategy | When the company foresees a major revenue gap, and needs consensus about its most attractive options | Envision Future Options |
| Opportunity analysis: customer discovery, market analysis, buyer personas | Where’s the sweet spot to focus on? How can we win? | Find the Sweet Spot |
| Brand strategy repositioning | Market environment or corporate strategy have changed significantly | Clarify Your Brand DNA |
Want More Evidence?
Choosing a consulting partner can be a high-stakes proposition. (We know — we’ve been there too.)
If you’re curious about the white paper we wrote for Apple (mentioned in the case study), here it is.
For years afterwards we received fan mail from people around the world, including professors who included it in new media or web development courses.
A designer for one of the world’s best known entertainment brands wrote the following tribute:
“I just finished reading your booklet… Congratulations on a work well done. This is one of the most comprehensive, easy to understand and digest, treatments of a very complex subject that I have ever had the pleasure to read. I say pleasure to read for it was: informative, entertaining and enlightening. Great job!!!”
And from another fan we heard:
“Three years later, Thinking It Through is still the best document I’ve seen on planning a web site.”
