Do you have a strategic marketing roadmap to target the best opportunities and guide your organization’s growth plans?
If revenues have flattened or declined, how will you rev up your revenue engine? Have you identified your target market “sweet spots” and gotten buy-in from your key leaders? Do you wish you could engage more effectively with your most valuable customers and prospects? Have you developed an effective market segmentation strategy, one that informs your product and services strategies, or aligns strategy to tactics when you’re executing marketing programs?
When your organization faces tough hurdles like these, it’s probably time to engage a top-notch strategic marketing consultant.
Strategic Marketing
Problem Indicators
Here are classic indicators of underlying problems with strategic marketing. At times like these, clients turn to Informing Arts:
- Stalled growth, declining revenues, customer erosion — painful questions from the Board
- Disagreement over where to focus investments and why
- A change in CEOs or senior marketing executives
- Dramatic change in buyer behavior — such as the impact of online shopping or social networking on buyer research behaviors or brand preferences
- Early customer traction, but difficulty scaling — revenues hard to replicate
Informing Arts’ Approach
Informing Arts can structure a strategic marketing engagement to help you identify and prioritize your best opportunities, and develop action plans for intelligent growth.
Find “the Sweet Spots”
Here are some of Informing Arts’ typical strategic marketing services — we coach your team on how to:
- Define, size and prioritize the most attractive markets
- Target the most attractive customers (and reasons why)
- Develop needs-based customer segmentation, and the implications for product roadmaps
- Assess the competitive environment, develop a competitive playbook
- Identify routes to market
Clients turn to Informing Arts’ principal consultant, Christine Thompson, when they need experienced counsel with high-risk or complex strategic marketing challenges.
Develop Strategic Action Plans
After Informing Arts has guided your team through the process of identifying the company’s best market opportunities and the reasons why, we can help you identify requirements and key success factors, and the implications for execution. We can help you translate those strategic directions into actionable plans that drive results.
- Target the right customers, through the right channels, with the most attractive propositions
- Research to crystallize or validate assumptions
- Go-to-market planning
- Strategic messaging maps
- Strategies to take advantage of social networking and social media — for conversational engagement with customers
Visualize Your Strategic Options
Whenever possible, we rely on visual thinking techniques to help clients sort through complicated options and scenarios. This often speeds up the time it takes for teams to agree to a common frame of reference, assess and prioritize opportunities, and then make informed decisions with buy-in.
Here are some examples:
