About Christine Thompson

Digital media pioneer, strate­gic marketer, seasoned consul­tant. Former Apple market­ing exec, content maven. Blogger.

Christine Thompson photo

Deep Background, Broad Perspective

Christine has an enviable track record as an indepen­dent consul­tant and former market­ing execu­tive. Before co-​​founding Informing Arts, she spent 10 years honing her market­ing exper­tise at Apple, Aldus (now Adobe) and HP.

Clients appre­ci­ate her strate­gic insights balanced with opera­tional pragma­tism — a perspec­tive that reflects lesson learned in the Silicon Valley before ventur­ing into consult­ing. For clients this trans­lates into an unusual speed at grasping the essen­tials of their business, a deft ability to ask just the right questions — the ones that provide clarity on complex issues and get their team moving in the right direction.

Clients describe her as one of the most brilliant and respected strate­gic marketers in the Pacific Northwest. She’s been called “an executive-​​level strate­gic marketer extra­or­di­naire” by one of Seattle’s leading VCs (see testi­mo­ni­als).

Christine also coaches entre­pre­neurs for a Seattle angel network, the Seraph Capital Forum.

When not advising clients or blogging, Christine enjoys practic­ing yoga, hiking, and tandem biking with her husband. She’s a voracious reader and a sporadic blogger: she writes a profes­sional blog, a personal blog and one about home yoga practice.

In 2012 Christine was one of 328 “work life wizards” who contributed to the bestselling business and self-​​help book, Business Model You.


View Christine Thompson's profile on LinkedIn

 

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Recent Consulting Projects

Here’s a sample of some of Christine’s recent projects for Informing Arts’ clients: Marketing 2.0 trans­for­ma­tion for a >$1 billion enter­prise software company Strategies for B2B conver­sa­tional market­ing (e.g., lever­ag­ing social media and lead nurtur­ing capabil­i­ties to improve customer engage­ment) Segmentation and market selec­tion for a scrappy online market­ing services provider Guiding strate­gic conver­sa­tions across […]

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Apple Marketing Exec

Christine was a key member of the core Apple team that sparked the shift from tradi­tional to digital media. She focused on indus­tries that create content to drive revenues or engage customers. Her work helped secure Apple’s franchise in digital content, laying the ground­work for industry trans­for­ma­tion. Results: a high margin, $1+ billion business, Apple’s chief profit engine for the next decade.

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Aldus (Now Adobe)

Christine held a number of senior market­ing roles while at Aldus: VP of Worldwide Marketing, Director of Interactive Publishing, and Director of Product Management/​Marketing. Her team’s charter: uncov­er­ing and respond­ing to the needs of creatives and content profes­sion­als, and then devel­op­ing and market­ing innov­a­tive tools to meet their demand­ing requirements.

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Ivy League Education

Christine gradu­ated from Mount Holyoke College, magna cum laude and Phi Beta Kappa, with a BA in French liter­a­ture. A fancy way of saying she studied the art of story­telling, with a minor in educa­tional instruc­tion. Mount Holyoke was the first of the “Seven Sisters,” the Ivy League for women. MHC is an acade­m­i­cally demanding […]

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Personal

Christine is married, and has lived in the Seattle area since 1990, after moving here from the Silicon Valley. She grew up and attended college in New England, where her family still resides. In her spare time Christine enjoys practic­ing Anusara style yoga, tandem bike riding, kayaking, hiking or sharing gourmet potluck dinners with friends. […]

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Digital Content Pioneer

Before moving to the Silicon Valley, Christine spent 4 years working for Dartmouth College. As managing editor, she was respon­si­ble for content strategy, content devel­op­ment and distri­b­u­tion of all publi­ca­tions from Dartmouth’s computer center. Christine and the Dartmouth team pioneered the use of comput­ers as an enabling platform for content devel­op­ment, editing and distri­b­u­tion. She […]

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