Strategy, marketing roadmaps, content marketing, client results.
For High-tech Clients
Informing Arts advises entrepreneurs, business leaders and marketing execs.
Clients engage us when they are facing a key inflection point, and need a seasoned professional’s help crafting the right roadmap to deliver the results they seek.
Our clientele includes B2B and B2C firms, from scrappy start-ups to global enterprise technology leaders.
What We Do
For Marketing Leaders
Our practice focuses on content strategy and “revenue drivers” — applying strategic levers such as:
- needs-based segmentation and market analysis
- customer discovery, buyer personas
- value propositions
- content strategy and media mapping — matching buyer needs for each stage of the buying cycle
- go-to-market strategies
We are particularly interested in helping marketers with content strategies that are closely linked to the buying experience or sales enablement.
For Entrepreneurs and Business Executives
We also offer “business model prototyping” workshops to:
- revitalize a stalled business model
- envision entirely new revenue streams
- identify what it will take to deliver a new customer value proposition
We facilitate executive conversations, fast-track planning projects, and strategy offsites.
We know what it takes to align leadership teams around a shared strategic vision. Clients welcome our “Web 2.0 techniques” when it comes time to get team buy-in, and craft the game plan that will operationalize the vision.
Although we customize for each situation, we draw upon an extensive set of frameworks, templates and best practices to accelerate the time from problem diagnosis to solution, team buy-in and execution.
