Informing Arts is a strategic marketing consulting firm that helps high-tech companies set intelligent growth strategies.
What We Do
Since 1990 Informing Arts has provided strategy and marketing consulting services to entrepreneurs, business leaders and C-level execs, at key turning points in the life of their business. Christine Thompson, founder and strategic marketing consultant, is directly involved with every client engagement to ensure consistently excellent service delivery.
Although we customize services for each client’s situation, we draw upon an extensive set of frameworks, templates and best practices to accelerate the time from problem diagnosis to solution, team alignment and execution. This approach offers many benefits to clients.
Where We Focus
Informing Arts advises high-tech clients on strategies and programs for the key drivers of growth: brands, products, markets, and customers. We counsel clients on how to innovate, differentiate, strategize and grow their way to success, including how to go to market.
Our clients create products and services that are designed to inform, educate, inspire, entertain or support people in their personal or business life.
No matter what business they’re in, our clients make use of the Internet to find, keep and delight their customers. They leverage Web-based capabilities to plan, develop or validate new products and brands; to present their offers to prospective customers; provide support; or engage their customers in conversation.
Why the Name “Informing Arts”
We believe marketing is an art; one that demands creativity, intuition and judgment — based on analysis and informed assumptions.
Informing refers to the origins of the word “inform”: to guide or direct, to make known, or to give shape to. It’s an action word.
We display passion and fire in our logo. Why? as a symbol of our mission: helping clients to achieve their dreams and business aspirations.
Informing Arts has been advising clients since 1990, from offices just outside Seattle, Washington.