About Informing Arts

Strategy + coaching + proven practices to improve client outcomes.

Clients engage us when stuck at a key inflec­tion point. Revenue growth has stalled. Metrics for customer traction are in the “red zone.” Often these business challenges are caused by under­ly­ing strate­gic issues: problem-solution fit or product-​​market fit mismatches.

How We Help Marketing Leaders

Strategies and insights that affect revenue performance:

  • oppor­tu­nity analysis and “sweet spot” identification
  • needs-​​based segmen­ta­tion and market analysis
  • customer discov­ery, buyer persona research
  • content strategy — matching buyer needs to required content assets
  • go-​​to-​​market strategies

We also offer hands-​​on market­ing services for select clients. As a recent example: research and content creation for a series of white papers and case studies for a B2B European client.

How We Help CEOs and Entrepreneurs

We also offer “business model proto­typ­ing” and value propo­si­tion design services to:

  • revital­ize a stalled business model
  • design new revenue streams or pinpoint new market opportunities
  • identify what it will take to deliver a new customer value proposition
  • facil­i­tate execu­tive conver­sa­tions and strategy offsites

We offer more than 15 years’ experi­ence helping leader­ship teams reach a shared strate­gic vision, define the strate­gic pillars for execu­tion, and begin the process of alignment.

How We Work

We provide customized services and deliv­er­ables for each client engagement.

To deliver better outcomes, faster, we leverage an exten­sive set of frame­works, templates and best practices. This enables us to accel­er­ate the time from discov­ery to solution, team buy-​​in and execution.