Informing Arts is a strategic marketing consulting firm committed to helping exceptional high-tech companies grow.
What We Do
Informing Arts provides strategy and marketing consulting services to entrepreneurs, business leaders and C-level execs, at key turning points in the life of their business.
Informing Arts’ principal, Christine Thompson, is directly involved with all client projects — unlike larger agencies, whose senior people land new contracts and often delegate the actual work to others.
Although services are highly customized to each client, we draw upon an extensive set of frameworks, templates and best practices to accelerate the time from problem diagnosis to solution and action plan.
Informing Arts’ consulting projects result from word-of-mouth referrals, repeat engagements, or “serial clients” who seek our counsel when they take on new challenges.
Where We Focus
Informing Arts advises high-tech clients on strategies and programs for the key drivers of growth: brands, products, markets, and customers. We counsel clients on how to innovate, differentiate, strategize and grow their way to success, including how to go to market.
Our clients create products and services that are designed to inform, educate, inspire, entertain or support people in their personal or business life. They reach their customers through B2B, B2C or B2B2C channels.
No matter what business they’re in, our clients make use of the Internet to find, keep and delight their customers. They leverage Web-based capabilities to plan, develop or validate new products and brands; to present their offers to prospective customers; provide support; or engage their customers in conversation.
Informing Arts has been in business since 1990, located just outside Seattle, Washington.