High-level Overview: Typical Projects
| What We’ve Done | For Which Clients (Examples) |
|---|---|
| Strategy development and facilitation | aQuantive and Atlas, Classmates, Corbis, Monster.com, PhotoDisc, RealNetworks casual games unit, Two Degrees |
| Brand architecture and brand strategy | Atlas, RealNetworks casual games, Two Degrees |
| Market development and strategic marketing | Apple, Atlas, BigScreen, CourtLink (now Lexis/Nexis), Primus (now ATG), PhotoDisc (now Getty Images) |
| Outsourced marketing services | Apple, exBiblio, MediaShare, Newnham Research, Xerox |
| New product innovation or concept validation | Apple, Ernst & Young, Newnham Research, Panasonic, Sony Europe |
| Coaching and mentoring — marketing best practices | Avenue A/aQuantive, Classmates, Corbis, Open Text |
| Interim marketing executive | Corbis, Primus, others under NDA |
Clients’ Market/Application Arenas
Representative market spaces where we have developed some expertise:
- Digital media
- Internet-based businesses or services including: publishing, communications, social networking and online communities
- Online marketing, including social media marketing for B2B clients
- Casual games, games syndication
- Knowledge management, enterprise content management, digital asset management
- Professional services