Principal Consultant for Informing Arts

• Strategic marketing consultant and business advisor for entrepreneurs and business leaders
• Has served dozens of blue-chip clients and led over a hundred client projects
• Co-authored a widely distributed thought leadership piece for Apple in 1996, to make sense of the Internet for media businesses and creative professionals
• Active in Seraph, the leading network for active women angels, and other Seattle organizations that foster entrepreneurship
• Co-founded Informing Arts in 1990, principal consultant since 1994

Leadership Roles within Companies

Interim Executive (Under Contract from Informing Arts)

• VP of Marketing for Primus (now ATG); built the marketing staff and crafted the marketing strategy that guided the company until its successful IPO 2 years later
• VP of Marketing for Corbis (and others under NDA)
• Marketing leadership roles under contract for early stage firms

Employed By

Aldus Corporation (now Adobe)

VP of Worldwide Marketing

Director of Interactive Publishing

Director of Product Marketing & Product Management (multiple product lines)

Apple, Inc.

Responsible for strategy, marketing, partnering and programs for desktop publishing and graphics — the cornerstone of Apple’s business in the 1980s

Led Small Business Marketing, as well as Vertical Marketing, for Apple USA

Key contributor to numerous marketing innovations executed by Apple’s Macintosh business marketing team

Experimented with online marketing tactics (pre-Web)

HP and VisiCorp

A variety of product management roles, from product planning to product marketing and product line management

Product manager for VisiCalc, the first-ever “killer app” for PCs (the first electronic spreadsheet for Apple II and IBM PCs)

Education

Graduated Magna cum laude and Phi Beta Kappa, Mount Holyoke College; BA, French literature

Certificat du Premier Degré, l’Université de Paris (Sorbonne)

Professional courses and seminars in economics, accounting, photography, leadership and management training