We’ve been helping Northwest compa­nies clarify their options, and choose their most attrac­tive growth oppor­tu­ni­ties for 20+ years. We provide research and strategy services so technol­ogy firms can deliver better outcomes based on what truly matters to their ideal customers.

Thanks to a rich background in technol­ogy market­ing, product manage­ment and market­ing leader­ship at Apple and Adobe, our recom­men­da­tions are insight­ful, relevant and action­able. We under­stand how to trans­late strate­gic insights into effec­tive execu­tion, at emerging firms as well as larger enterprises.

We focus on the burning questions that are critical to driving growth.

The Power of Asking the Right Questions

Do you know who your ideal customers are, or the business reasons that cause them to start looking for solutions like yours? Do you under­stand their needs and prior­i­ties, how they evaluate their alter­na­tives? Have you researched your most impor­tant buyer roles, and the differ­ences in their buying journey?

How confi­dent are you that your business model will deliver the offers and value propo­si­tions that your ideal buyers find most compelling? Are you paying atten­tion to critical changes in buyer behavior, product consump­tion, technol­ogy break­throughs or payment models?

Do your people know how to ask the right questions? Formulate hypothe­ses, test and validate the make-​​or-​​break assumptions?

Is your Board satis­fied with the results of your revenue engine? If not, give us a call.

And as a thank-​​you for visiting our site, here’s an eBook for you: lessons estab­lished businesses can learn from startups.