Consultancy for Digital Innovators
Informing Arts is a strategy and marketing consulting firm for mid-market and aspiring enterprises. We serve digital innovators, helping them create value faster by leveraging our years of experience working at the vortex of marketing and technology.
We’re growth catalysts: we coach tech firms so they can craft innovative, actionable strategies designed to grow revenues, differentiate their offerings and acquire the right customers. Our clients are CEOs, business leaders and marketing executives.
We also mentor a hand-picked set of entrepreneurs through a B2B technology startup incubator in Seattle.
Informing Arts is led by Christine Thompson, a former Apple marketing executive, computer industry pioneer, and seasoned strategy consultant.
Why Informing Arts
We coach clients on smarter ways to grow their business, adapting concepts and processes from agile, outcome-driven innovation and the lean startup community.
We coach clients on how to uncover consumer insights or buyer journeys and then apply those insights to produce more compelling, buyer-centered content marketing and value propositions. (We can also provide hands-on help when in-house resources are constrained.)
We have the experience and expertise to help digital innovators and their marketing teams blaze a faster path to sustainable results.