Who We Are
Informing Arts is a strategic marketing and consulting firm that helps mid-market and emerging enterprises develop productive strategies to grow revenues and differentiate their offerings. We provide consulting services to CEOs, business leaders and marketing executives.
Informing Arts is led by Christine Thompson, a former Apple marketing executive and seasoned strategy consultant. The firm is based in greater Seattle and has been serving clients since 1990.
Why Informing Arts
We believe conventional strategic planning processes are, more often than not, a waste of people’s time and company resources. We’re not alone in feeling this way. A recent article in the Harvard Business Review notes that most managers are frustrated: “strategic planning does not produce novel strategies. Instead, it perpetuates the status quo.”
Meanwhile, investors punish companies that fail to innovate or meet expectations for growth. Today’s executives need smart ways to find and strategize new opportunities, develop compelling offers, attract the right customers, and serve those customers profitably throughout their life cycle.
Conventional strategic planning is broken. There’s gotta be a better way.
We’re working with clients on faster and better ways to develop growth strategies, leveraging concepts and processes borrowed from agile innovation and the lean startup movement. We see an emerging toolkit of best practices and frameworks that clients can adapt to streamline strategic planning and deliver superior results.
That said, crafting a brilliant strategy is not enough; it must be put into action. When it comes to execution, we see real promise in the new marketing technologies. Properly deployed, these capabilities enable companies to outperform conventional lead-to-revenue cycles and customer engagement practices — a 21st century approach to aligning strategy and tactics.